Green Outlook

Campaign Partners

To better help achieve these goals, Riverside Park Fund and RCTA have partnered with the following prestigious firms:

Rick (Richard) Cook/Cook + Fox is a New York City architecture firm best known for designing the Bank of America Tower at One Bryant Park, a 2.1 million square foot skyscraper that is the first commercial high rise to receive the United States Green Building Council's Leadership in Energy and Environmental Design (LEED) Platinum Certification. Its portfolio ranges from master planning to various commercial and residential projects, including The Caroline, one of the largest new buildings ever completed in a New York City historic district; the Chelsea Grande, which received a Charter Award from the Congress for New Urbanism; and 360 Madison Avenue, which was called "the best new building in years" by The New York Sun. Rick (Richard) Cook joined his longtime mentor and friend Robert F. Fox, Jr. to form Cook+Fox Architects LLP in 2003; the firm is founded on a desire to create environmentally responsible, high-performance buildings. To date Cook+Fox has completed 3 LEED Platinum projects in New York City, including the firm's own office, Skanska's full-floor office in the Empire State Building, and the Bank of America Tower. Cook+Fox also designed the redevelopment of the Historic South Street Seaport neighborhood, which received an AIA-NY/Boston Society of Architects Honor Award for Housing Design, and the new Henry Miller's Theatre—the first green theater on Broadway. Another Cook+Fox design is the Center for Friends Without a Border, a visitors center for the Angkor Hospital for Children in Siem Reap, Cambodia. As part of this project, Cook+Fox implemented "The Green Initiative," a social venture to fund five local NGOs through the production of sustainable fuels; the project was a semi-finalist in the 2010 Buckminster Fuller Challenge.

Capalino+Company, a government relations firm helping clients compete successfully in sectors affected by New York City and State governments, has been engaged to handle government relations and secure public support for Riverside Park's project. Among government-relations firms in New York City, Capalino+Company has earned a reputation as the premier problem-solver, delivering creative, cost-effective results. One example of a major success is when Capalino+Company assisted Friends of the Highline in building an unprecedented groundswell of community support for the adaptive re-use of the Highline. Thanks to the efforts of thousands of individuals, the local community and local elected officials, the Highline has not only been saved but more than $120 million in City capital funding and an unprecedented rezoning of West Chelsea was approved to support the redevelopment of the Highline into a world-renowned public park. With a profound commitment to integrity, Capalino + Company provides a network of close working relationships with government, community, and advocacy organizations. The Capalino+Company team combines top-notch strategic advocacy skills with backgrounds in the NYC Administration and City Council and years of experience in sectors ranging from hospitality to commercial real estate.

Draftfcb, one of the largest global advertising agency networks with headquarters in both Chicago and New York, is providing pro bono services to design a new branded identity for the RPF and for the joint capital campaign with the RCTA. Draftfcb's team will be assisting with campaign naming, logo development and the creation of a campaign brochure. Draftfcb works with more than 100 of the world's leading Fortune 500 companies, including Boeing Co., Citigroup, Chicago Cubs, Del Monte, Dow Chemical Co., Eli Lilly & Co., Hilton Hotels, KFC Corp., Kmart, Kraft Foods, Levi Strauss & Co.'s Dockers, Merck & Co., MillerCoors, Pfizer Inc., Taco Bell Corp., Office of National Drug Control Policy (US), Qwest, S.C. Johnson, U.S. Census Bureau, Volkswagen and WWF.

Growth for Good provides strategic planning, development (capital and annual campaigns), government relations, and marketing and communications expertise so that nonprofit organizations can focus on what they do best: good work. The team at Growth for Good is deeply committed to helping nonprofits develop a more integrated and holistic approach to serving their missions, and accomplishes this by listening carefully, rolling up its sleeves and working collaboratively. With more than 100 years of combined experience in supporting organizations, Growth for Good is able to offer what no single staff person can: a full spectrum of integrated services. Growth for Good has helped New York City nonprofits secure more than $40 million in grant dollars. Growth for Good has been engaged by RPF/RCTA to assist with securing capital support from private sources.

For more information contact Mark McIntyre, Executive Director, RCTA, at or 212-870-3078

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